French fashion house Louis Vuitton has renewed its long-standing partnership with the America’s Cup by becoming the official title partner for the historical yacht racing event.

According to the latest announcement, the iconic brand will serve as the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs as well as the presenting partner of the 35th America’s Cup Match.

As part of the role, Louis Vuitton will assume a prominent role in all aspects of the event, ashore, on the water, in international television broadcasts and on online platforms.

“Since 1983, Louis Vuitton has continued to play a major role in the America’s Cup, but this agreement is the widest-ranging yet,” said Harvey Schiller, the Commercial Commissioner of the America’s Cup.

“Over time we have built a partnership that is quite unique in sports in terms of its longevity and our relationship is strengthened by more than 30 years of shared history. But now is the right time to take a major step forward. Under this agreement, Louis Vuitton is extending its involvement throughout the entire event.”

The Louis Vuitton America’s Cup World Series begins in Portsmouth, UK, from July 23rd to 26th 2015.

The Louis Vuitton America’s Cup Qualifiers and Playoffs and the America’s Cup Match presented by Louis Vuitton will take place in Bermuda in June 2017.

 

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